David vs. Goliath
There are some things that are almost impossible to explain without a graphic or visual. With complex issues, the value of using visuals cannot be overexaggerated. A study measuring the importance of using visuals by the University of Minnesota concluded:
Presentations using visual aids were found to be 43% more persuasive than unaided presentations.
There are many conflicting headlines in today’s housing market. A good graph or chart can go a long way to removing the doubt that these headlines create.
Here are two examples:
Housing Market Is Coming Back
However, the Pending Sales graph shown here (covering the last two years) proves that the market, without doubt, is recovering nicely.
Short Sales Are Banks’ Priority
There are many issues that you need to discuss with your buyers and sellers. Make sure your client conversations are augmented with the necessary visuals that will enable you to nail down the points you are emphasizing.