Todd & Lisa Sheppard
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Lisa
Sheppard
Mobile:
707-483-9990
Email:
Lisa@TEAMSHEP.com
BRE # 01154225
Todd
Sheppard

Mobile:
707-235-6870
Email:
Todd@TEAMSHEP.com
BRE # 01314350

Listings

Sonoma County’s Sluggish Housing Market…Will It Continue?

February 2nd, 2019   by lisasheppard

With homes staying on the market longer and buyers rejecting over-priced homes, many Sonoma County home sellers are wondering when and if the sluggish housing market will bounce back.

The slowdown started last summer when buyers started losing interest in over-inflated home prices and the post-wildfire frenzy to find a home diminished, driving the median home price to $639,000 at the end of the year, from an all-time record of $700,000 in June 2018.

Many experts feel the market shift/downturn was long overdue because of the large appreciation in home prices over the last few years.  Rising interest rates, trade wars and stock market volatility are affecting are the housing market and causing a shift.

Home sales in November and December decreased to levels not seen in the last eight years, some of that the result of a natural cyclical, seasonal decline. As Spring approaches, it is likely that more sellers will list their homes and home buyers start actively looking for homes and sellers.

Home appreciation is still expected this year, however, at much lower levels than in past years.

Walk-through: Timeless Design Defines Wine Country Compound

August 16th, 2017   by lisasheppard

The San Francisco Chronicle showcases a local property twice a week which captures their attention for its architecture, history or character.  Yesterday, one of our listings was featured.

We are proud to represent the sellers of this beautiful compound estate in Sebastopol, sitting on 15+/- acres. This proudly sits right in the triple AVA area known as the golden triangle (Russian River, Sonoma Coast and Green Valley AVAs).  Rich in history, this property was once owned by the famed Sebastopol Gravenstein apple farming Barlow family and was a thriving apple orchard. It features a custom, fully appointed 5,000+/- square foot main residence with 3+ bedrooms, an office, and 3-1/2 bathrooms, designed by internationally renowned designer Heinz Janders. There is a legal 2 bedroom/1 full bath second residence. In addition, there is an in-ground pool, lovely pool house, out-door kitchen with custom pizza oven, fruit trees and large garden area. 

This is truly a one-of-a-kind, magical property.  Enjoy the walk-through featured in this article, or visit the property website, www.11651GratonRd.com, for more information, photos and a virtual tour.

How Your Agent Markets Themselves, Indicates How They Will Market Your Home

December 22nd, 2011   by lisasheppard

With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you really know about the agent’s marketing strategies?

One way is to see what they are doing with their current clients. Do those homes “stand out”? Contact those sellers. Are they getting a lot of showings and offers?

Another way is looking at how the agent markets themselves and their services:

  • § Does the photo they use for themselves represent how they look?
  • § Does their print advertising look like everyone else’s?
  • § What technology are they using to show your home? Are they using video?
  • § Is their website interesting and full of current information or just cookie cutter?
  • § Do they have a professional presence on social networks?
  • § Does their marketing show them as an expert or does it merely pat them on the back?

Quality photos on the web and top notch video may be the factor that drives people to see your house (and they are very important). However, how an agent drives traffic to see those photos and videos is even more important.

We all know the saying – “It’s not what you know…it’s who you know.” However, in marketing, it’s more crucial to know “who knows you”. Agents who are unknown are not good marketers. Today, you need an excellent marketer to represent you.

3545 Fairfield Court, Santa Rosa….a MUST SEE!

May 18th, 2011   by lisasheppard

http://greathomes.org/mls/property/21113119