Todd & Lisa Sheppard
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Lisa
Sheppard
Mobile:
707-483-9990
Email:
Lisa@TEAMSHEP.com
BRE # 01154225
Todd
Sheppard

Mobile:
707-235-6870
Email:
Todd@TEAMSHEP.com
BRE # 01314350

Listings

Walk-through: Timeless Design Defines Wine Country Compound

August 16th, 2017   by lisasheppard

The San Francisco Chronicle showcases a local property twice a week which captures their attention for its architecture, history or character.  Yesterday, one of our listings was featured.

We are proud to represent the sellers of this beautiful compound estate in Sebastopol, sitting on 15+/- acres. This proudly sits right in the triple AVA area known as the golden triangle (Russian River, Sonoma Coast and Green Valley AVAs).  Rich in history, this property was once owned by the famed Sebastopol Gravenstein apple farming Barlow family and was a thriving apple orchard. It features a custom, fully appointed 5,000+/- square foot main residence with 3+ bedrooms, an office, and 3-1/2 bathrooms, designed by internationally renowned designer Heinz Janders. There is a legal 2 bedroom/1 full bath second residence. In addition, there is an in-ground pool, lovely pool house, out-door kitchen with custom pizza oven, fruit trees and large garden area. 

This is truly a one-of-a-kind, magical property.  Enjoy the walk-through featured in this article, or visit the property website, www.11651GratonRd.com, for more information, photos and a virtual tour.

How Your Agent Markets Themselves, Indicates How They Will Market Your Home

December 22nd, 2011   by lisasheppard

With the glut of available homes on the market, how your home is marketed is the biggest factor in determining how quickly it will sell (assuming the price is reasonably presented). A real estate agent’s marketing plan should be the most crucial determinant in deciding who to list your home with. But, how can you really know about the agent’s marketing strategies?

One way is to see what they are doing with their current clients. Do those homes “stand out”? Contact those sellers. Are they getting a lot of showings and offers?

Another way is looking at how the agent markets themselves and their services:

  • § Does the photo they use for themselves represent how they look?
  • § Does their print advertising look like everyone else’s?
  • § What technology are they using to show your home? Are they using video?
  • § Is their website interesting and full of current information or just cookie cutter?
  • § Do they have a professional presence on social networks?
  • § Does their marketing show them as an expert or does it merely pat them on the back?

Quality photos on the web and top notch video may be the factor that drives people to see your house (and they are very important). However, how an agent drives traffic to see those photos and videos is even more important.

We all know the saying – “It’s not what you know…it’s who you know.” However, in marketing, it’s more crucial to know “who knows you”. Agents who are unknown are not good marketers. Today, you need an excellent marketer to represent you.

3545 Fairfield Court, Santa Rosa….a MUST SEE!

May 18th, 2011   by lisasheppard

http://greathomes.org/mls/property/21113119